The 6 Step Strategy

The 6 Step Strategy approach is the ideal method to up-skill a junior team with high potential.Available in lecture or workshop format with optional follow up coaching, The 6 Step Strategy is an employee training program that will help your team break away from a tactical hamster wheel and start delivering insight-driven strategies that get broad corporate buy in and loud applause from company leadership.

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Hi,
I'm Shea Cole

"This is not a strategy, it's a plan. Go back and try again." That simple sentence, spoken by my boss before I understood what good strategy looked like, was a turning point in my career. I presented a "strategy" that really wasn't a strategy at all. My boss gave me the feedback I needed to hear, that led me to discovering the secret behind great strategy - a secret that would put me on the fast track to senior leadership.

Years later, as a VP at a fast-paced tech startup, I noticed my talented team struggled with strategy. They excelled at execution but faltered when tasked with strategic planning, often defaulting to lists of tactics.
The 6 Step StrategyRecognizing this gap, I developed the 6 Step Strategy—a clear, actionable framework to teach teams how to craft strategies that are insightful, data-driven, and compelling.Now, as a CMO and executive advisor, I've implemented this approach across various industries, helping teams transition from doers to strategic leaders.
The 6 Step Strategy

Invest in your team

Your employees are smart, but they're stuck in execution mode and you need them to be strategic.
You're sick of asking for a strategy and then being handed a list of tactics. A strategy is NOT a plan.
Every great strategy springs from an insight. Unfortunately, most people don't know how to find one.
Most people wait until they are assigned a strategy - they don't apply strategic thinking everyday.

Created for leaders & future leaders

Managers who want to give their team foundational leadership skills.
Department heads who want their team to lead the company in strategic direction.
Agencies & services that know they'll win more business and demand higher prices if they're strategic.
Coaches & peer group leaders who want to help their group learn the necessary skills to thrive and get promoted.

Rave Review

Katy McFee, Certified Coach

"I had Shea teach 'The 6 Step Strategy' presentation for my community and they absolutely loved it!I got a ton of feedback about how useful it was, and how easy it was to understand and implement. I'm still getting feedback from the women about how much they enjoyed it.
I highly recommend this training for anyone looking to help their team level up and become more strategic."