up-skill & excel with
The 6 Step Strategy
The 6 Step Strategy approach is the ideal method to up-skill a junior team with high potential.Available in lecture or workshop format with optional follow up coaching, The 6 Step Strategy is an employee training program that will help your team break away from a tactical hamster wheel and start delivering insight-driven strategies that get broad corporate buy in and loud applause from company leadership.
Hi, I'm Shea Cole
"This is not a strategy, it's a plan. Go back and try again." That simple sentence, spoken by my boss before I understood what good strategy looked like, was a turning point in my career. I presented a "strategy" that really wasn't a strategy at all. My boss gave me the feedback I needed to hear, that led me to discovering the secret behind great strategy - a secret that would put me on the fast track to senior leadership.Fast forward 10 years, I'm a VP at a fast-paced tech startup. My employees are smart, and tech savvy, and they're great at executing, but when I ask them to build a strategy, they do not know where to start. They stare at a blank slide for days, just to wind up presenting a list of tactics. I knew that none of them would advance to leadership, and our department wouldn't become a driving force within the company unless I taught them to be more strategic. This is how the 6 Step Strategy was born.Good strategy solves a real problem for the business, is inspired by data, and is easily communicated and remembered. Most importantly, a good strategy is not just a list of tactics! The 6 Step Strategy is a framework that I created as a guide to building a strategy that hits the mark.I'm a senior tech industry marketing executive who's worked with some of the world's biggest brands and fastest growing startups in B2C and B2B. The 6 Step Strategy is how I teach my team to be more strategic. It works every time, across every department and every industry. Are you ready to give your team the gift of great strategy? Let's go.
01
Your employees are smart, but they're stuck in execution mode and you need them to be strategic. This course teaches them what good strategy is, and how to master it.
02
You're sick of asking for a strategy and then being handed a list of tactics. A strategy is NOT a plan. This course outlines why, and how to stop presenting tactical plans and start presenting strategy first.
03
Every great strategy springs from an insight. Unfortunately, most people don't know what an insight is or how to find one. After taking this course, your team will know how to turn data and observations into a killer insight.
04
Most people wait until they are assigned the task of creating a strategy to flex their strategy skillset. But real leaders don't wait - they know how to be strategic everyday, in regular conversation. This course shows you how.
Who is this course for?
If you know your team has potential, but they're stuck in execution mode and you need them to be more strategic, this course is for you.
Managers who want to give their team foundational leadership skills.
Department heads who want their team to lead the company in strategic direction.
Agencies & services that know they'll win more business and demand higher prices if they're strategic.
Coaches & peer group leaders who want to help their group learn the necessary skills to thrive and get promoted.
60 Minute Lecture
$1250 USD
Virtual lecture on google hangout or your preferred video conferencing tool.
Learn the 6 Step Strategy approach
Walk through a case study
Receive take-away cheat sheet
workshop + coaching package
$2000 USD
Attendees can bring specific examples to work on during the class. Class length will depend on number of attendees.
Learn the 6 Step Strategy approach
We'll work on your own REAL business problems
Receive take-away cheat sheet
3 hours of follow-up coaching
master class program
$3250 USD
This is for teams that want to know how to build a strategy AND knock socks off with presentation style.
60 min lecture on the 6 Step Strategy approach
Receive take-away cheat sheet
Homework assignment & 3 hours of coaching
60 minute lecture on advanced presentation techniques
90 min workshop to present final assignment and get live feedback
Additional 1:1 coaching sessions
$275 USD for 60 min / $140 USD for 30 min
Add on individual 1:1 coaching sessions to any package
Ask follow up questions about the 6 Step Strategy approach
Get feedback and guidance on real strategy projects
Receive personalized coaching on presentation style
"I had Shea teach 'The 6 Step Strategy' presentation for my community and they absolutely loved it!I got a ton of feedback about how useful it was, and how easy it was to understand and implement. I'm still getting feedback from the women about how much they enjoyed it.I highly recommend this training for anyone looking to help their team level up and become more strategic."
- Katy McFee, Certified Coach